Digital marketing is a necessity for any business. How do we best define digital marketing? Digital marketing refers to the umbrella term used in the promotion of products and services, agency, company, or an organization, using online platforms and online marketing strategies along with use internet-capable devices such as smartphones and tablets. Businesses are leveraging their with the fast-paced nature of the online world and the high demands of customers. In fact, consumers spend twice as much time as compared to the online presence they were using ten years ago.
What are the most common assets and strategies used in digital marketing? In terms of assets associated with digital marketing, they include social media channels (Twitter, Facebook, LinkedIn, Instagram, and others), website, blog posts, whitepapers and e-books, infographics, video content creations, lookbooks and online brochures, interactive tools, and branding assets (fonts and logos). The examples of digital marketing tactics include Search Engine Optimization or SEO, internet marketing, email marketing, marketing automation, content marketing, inbound marketing, social media marketing, affiliate marketing, Pay-Per-Click, Native Advertising, social media marketing, and online PR.
Search Engine Optimization or SEO refers to the process of website optimization to gain higher ranking in Search Engine Results Pages or SERP. SEO is an effective digital marketing strategy to gain higher visitors or traffic, leads, and sales. Content marketing aims to generate more customers, brand awareness, traffic growth, and lead generation through promotion and creation of content assets. By using online contents, customers are attracted, converted, closed, and delighted with inbound marketing, which is considered a full-funnel digital marketing strategy. Social media marketing refers to the brand promotion through content creation in various social media channels for the objective of driving traffic, increasing brand awareness, and generating leads for your business. You can also generate traffic to your website by taking advantage of Pay-Per-Click, wherein you pay the publisher for each click your ad receives online like in Google Adwords. You can also promote other products and services to your website and earn through affiliate marketing, which is a performance-based marketing.
Native advertising are advertisements which are content-led as well as featured on platforms which are not paid. Social media advertising is a form of native advertising, and BuzzFeed sponsored posts. If you want to automate marketing actions, then you can opt-in marketing automation using a software. Marketing automation is a type of digital marketing tactic that greatly saves time and effort in doing repetitive actions such as sending emails, blog posting, social media posting, and various website actions. Discover more about digital marketing by cheking us out on our homepage or website now.